Is Blogging Still Relevant in 2025? Trends That Might Surprise You

Why is Blogging Still Relevant? The Stats.

Alright, lets scrap the thought that “blogging is dead”. Because if you dig a little deeper into the statistics, you’ll quickly notice that blogging is still relevant today. In fact, it’s thriving! Below, we’ve added some of the most significant stats you can find from recent studies that prove the remaining popularity of blogs.

There are more than 600 million blogs out of 1.9 billion websites worldwide. (Web Tribunal)
77% of internet users still read blogs. (Social Media Today)
80% of bloggers are driving strong marketing results. (Orbit Media)
WordPress powers over 43.2% of the internet. (W3Techs)
~ 70 million new posts are published on WordPress each month. That means 3 billion blog posts are published each year worldwide! (WordPress)
The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ)

young couple working together on laptop outside in Mediterranean envoirment

Plus, we can confirm this as bloggers ourselves. Since starting our blog, we’ve noticed a significant increase in the numbers on our articles. We’ve managed to build a high-ranking blog that allows us to work on it full-time, generating 80% of our total income.

Do People Still Read Blogs?

The simple answer? Yes. Although video and short-form content on social media are incredibly popular, blogs still provide the option to find exactly what you’re looking for. As shown above, a recent study survey found that over 60% of all internet users read blogs, and according to another, 77% use blogs daily. According to Ahrefs, that’s over 4 billion readers!

Blogs are an invaluable resource for information. People use blogs to find answers to their questions, learn new things, and get relevant information on trends, news, products, etc. The most important reason, however, is to get advice from an expert or someone they trust.

is blogging still relevant laptop photo from above

Did you know? It’s also much easier to actually find what you’re looking for by reading. The average reader can read about 238 words per minute, which is much faster than the average speaking speed of 150 words a minute (video). Additionally, well-structured blog articles feature subheadings, making it even easier to find your answers.

Think it’s too good to be true? Next time you’re browsing the internet, pay attention to your actions. We guarantee you’ll land on a blog page far more often than you think!

man working in tropical envoirment blogging still relevant

Benefits of Blogging in 2025: Why it’s Still Relevant

If you’re thinking of starting a blog this year, take this as your sign to go for it. If done right, blogging can be a really satisfying endeavor, as well as profitable. It’s one of the most used digital monetization strategies for a reason!

So, to answer your question about whether blogging is still relevant, we’ve listed a few of its benefits below.

1. Blogs grow your online presence

While social media platforms and video content have certainly gained popularity, blogging continues to thrive and will continue for many years to come, as people still crave authentic and engaging content.

As we’ve seen throughout the years, social media platforms come and go, their algorithms change, and it can be very difficult to grow. However, with blogging, you set the rules and own your blog. It’s a place where you have full control over your content and your brand. It’s a platform where you can share your passions, connect with your audience, and build a lasting community.

Appearing often in search results attracts more organic traffic to your blog. Consistently creating high-quality content will make you more visible online within your niche. That way, not only those who search for what you offer but even those who didn’t realize they needed you will find your blog.

Also read: our Best Tools for Blogging.

young man sitting in front of laptop on wooden desk and leather chair

2. Blogs build your credibility (top reason why blogging is still relevant)

Blogging allows you to establish yourself as an industry expert within your niche, which builds trust and credibility with your audience. With so much competition, plus AI, bloggers need to create higher-quality content that’s original and distinctive.

As your blog grows, you’ll notice more specific questions that will be easy for you to answer. Continue sharing your advanced knowledge and grow your reputation.

Even if you’re building a blog for your business, it adds a face to your company, allowing a reader to better understand who you are and what your business values are. It gives a sense of familiarity to your customers, making them feel good about purchasing from your company.

3. Blogs fuel brand loyalty

Brand loyalty is the strong and consistent support readers show towards a particular blog or blogger. It’s about creating a dedicated following of readers who not only enjoy the content but also feel connected to the blogger and their brand.

Blog articles are a great way of interacting with readers through comments or social media sharing. This way, you can make your blog stand out, attract new readers, and build a tight-knit community around your content. Plus, the engagement helps you understand your business better, as your audience may have questions or comments that you’re not aware of yet.

If you then create space to address those, that builds your reputation and creates brand loyalty. This way, your readers become your biggest fans. Ultimately, they’re the ones who support your business every step of the way!

4. Networking & Collaboration

Crafting a blog also opens the door to connecting with like-minded people as well as businesses in your industry. Successful blogs are noticed and talked about, which allows you to collaborate with praised brands and people. Think of collaborating on guest posts or exploring a joint venture to grow your business. Depending on the brand, this also builds your credibility even further!

is blogging still relevant couple working on laptop by the pool

How to Start a relevant Blog

Starting a blog is a perfect way to share your experiences and knowledge, be it about your recent travels, new recipes, or a fitness journey. However, there are some steps you need to take in order to get there. You want to make sure your blog is relevant and that it actually works for you. Here are our steps to start out:

1. Choose a niche and identify your reader

Your niche is the specific subject you’re passionate about and want to share with your target audience. It will be the foundation of your blog, guiding the content you create and helping to attract a dedicated audience. By choosing a specific niche and who you want to reach with your content, you not only differentiate yourself but also establish yourself as an authority in your chosen field.

Note: There are so many potential niches you could pursue. For example, travel blogs like ours, a fashion blog centered around outfit inspiration, a craft blog sharing home decor ideas — the list goes on!

2. Pick a platform and set up your blog

Choose the web hosting and CMS platform you want to run your blog on. You want to ensure that you start a blog with a good host and that the CMS you choose is suited to the level of control and customization you’re after. Personally, we recommend Siteground for hosting and WordPress.org for your platform.

3. Create original and relevant content

Prioritize creating high-quality content that resonates with your target audience. Google Search is one of the best ways to generate traffic. However, getting your blog between those Google Search results is one of the hardest things to do.

You’ll need to apply all the SEO techniques, post consistently, have a well-functioning website, and so much more. Obviously, you can’t do everything ‘right’, but we all try our best :-)

4. Research Search Engine Optimization (SEO)

Next, conduct thorough keyword research to identify the phrases and terms your audience is searching for. Search engines like Google rate your website’s SEO score by comparing it against a massive list of rules.

The Yoast SEO plugin will help you with the first steps once you’ve found your keyword(s). However, optimizing your blog for SEO goes beyond just keywords. You can read more about it here.

5. Keep going

We know that it’s a common concern among aspiring bloggers to fail. While blogging offers immense potential for growth and success, it’s not without its challenges.

It took saltinourhair.com over 5 months of weekly posting to finally see a growth in visitors. Admittedly, it was quite discouraging then. But the key here is to keep posting consistently and improve every new article. Publishing regularly is essential for maintaining momentum and keeping your audience engaged.

Plus, search engines like Google index sites more frequently when they see regular updates. So it’s worth publishing more often!

Top Tips to Make Your Blog Stand Out from the Crowd

Blogging is still relevant, but it’s a competitive industry, so it’s important to make yours stand out from the others. Below, we’ve listed some of the most important tips when starting a blog. However, in our course, we go in-depth into all of these + more to make sure you are set up for successful blogging.

Prioritize high-quality, authentic content. Both quality and quantity matter; however, long-form content (1000+ words) is known to drive more traffic. Focus on creating unique, engaging, and meaningful posts that address your audience’s specific needs or interests. Because if your article is the same as all the others, what’s the point?
Utilize visual storytelling. It’s not just the text that’s important. Include high-quality images, infographics, or videos to make your posts more engaging and shareable. The same goes for headings: include these to break up your text and make your articles easy to read.
Engage with your audience. To create brand loyalty, which is key to becoming a successful blog, respond to your audience’s comments, questions, and messages to create a sense of community.
Use SEO smartly. Research trending keywords in your niche and optimize your posts naturally for search engines with text, images, linking, and more.
Consider building content hubs. Also known as topic clusters, these interlinked blog posts are about a similar topic, consisting of a pillar page, sub-pages, and internal links. For us, for example, that would be a specific country (pillar) and its locations (sub-pages), building links and relationships between our content.